When we look at the price of something - a jumper, a coffee, or a concert ticket, we rarely think twice about how that number came to be. We often assume it is nothing more than a simple reflection of the cost, perhaps with a small profit margin for the firm. Yet behind each number lies a carefully constructed psychological strategy, crafted not only to influence the way we perceive value and guide the choices we make, but also to maximise profit for the business. Every £4.99

Climate change. Global warming. Ubiquitous words in this day and age. Yet, new, increasingly-concerning statistics are released monthly; the consequences aren’t approaching, they’re a reality right now. Inevitably, our planet’s ecosystems are deteriorating at alarming rates - forests burn, oceans acidify, and once-stable climates shift beyond what species can survive.The Intergovernmental Panel on Climate Change (IPCC) states that approximately 3.6 billion people live in area

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